HearstLab & Level Up Ventures

HearstLab and Level Up Ventures create transformative opportunities for underrepresented founders, advancing economic innovation while generating strategic returns for Hearst.

Closing the gap in venture capital and diversifying hearst’s portfolio

For over a decade, Hearst has used its resources and know-how to support founders of tech-based businesses and products while equipping Hearst colleagues (scouts) with invaluable leadership and business skills.

Hearst Lab

Introduction

HearstLab is dedicated to transforming the venture capital landscape by investing in women-led companies.

The Problem

Only 2% of venture capital funding goes to women-led companies

The Solution

HeastLab's Mission:

Creating substantial value from investments
Elevating female entrepreneurs
Enhancing visibility oppotunities

1. Introduction

HearstLab is dedicated to transforming the venture
capital landscape through investing in women-led companies.

2. The Problem

Only 2% of venture capital funding goes to women-led companies.

3. The Solution

  • Driving Economic Growth
    ...by providing women-owned businesses the capital they need to thrive.
    Woman speaking at a podium with HearstLab logo in background
  • Elevating Female Entrepreneurs
    …by empowering them with the tools to transform industries.
    Woman in red blazer speaking on stage with graphs and metrics projected on a screen behind her
  • Uplifting Presence and Unlocking Potential
    …by providing startup support from legal services to software development.
    Group of four women on a panel with "Pitch HearstLab: Texas" in the background

"We are committed to driving a diverse and equitable startup landscape - one where women are building big profitable businesses and launching products that they see the world needs."

- Eve Burton, Chairwoman,
HearstLab and Executive Vice President, Hearst
Headshot of Eve Burton smiling wearing a blazer

“We are committed to driving an equitable startup landscape — one where women are building big, profitable businesses and launching products that they see the world needs.”

Eve Burton
Co-Founder & Chairwoman, HearstLab
Executive Vice President & Chief Legal Officer, Hearst

Learn More From HearstLab Founders

Photo collage of two women.

By the Numbers

70+

Women-led
investments to date

$2.5B

Aggregate
portfolio valuation

220+

Scouts in
Hearst-wide network
$100K Pitch Competition

Beyond its standard investment model ($500,000 – $1 million checks in Series Seed and Series A rounds), HearstLab hosts live pitch events in cities worldwide, bringing together female founders, investors and community leaders. Winners receive $100,000 in investment, plus three months of hands-on support. To date, HearstLab has invested over $4 million in startups through these events alone. Watch more behind the scenes from A+E’s 4UV.

Three women sitting in front of a round brown coffee table while having a discussion.

Hearst X HearstLab

HearstLab portfolio

HearstLab portfolio companies often become integral parts of the Hearst ecosystem by strategic investment partnerships.

Hearst Magazines Creating Virtual Spaces with ALL3D

House Beautiful and VERANDA’s “Color of the Year” campaign partnered with HearstLab investment ALL3D to accelerate time to market, decrease the production footprint and showcase how 3D design can be a way of the future. See more on House Beautiful and VERANDA.

House Beautiful and All3D rendering of a blue and green bedroom
Hearst Benefits Offer Cutting-Edge Caregiver Support

In 2017, Hearst benefits onboarded HearstLab investment Wellthy to provide professional support to families managing complex healthcare needs.

Hearst Offers SupportPay Benefit to Caregivers

Hearst onboarded HearstLab investment SupportPay to help employees track caregiving expenses in a safe, secure and transparent way.

Two women sitting on chairs on stage with two screen displays on each side of them.

Level Up Ventures is a Hearst-backed investment vehicle launched in 2021 with a mission to help close the racial wealth gap. Level Up invests capital in and provides services to early-stage, tech-enabled startups led by Black and Latino founders.

Shashi Srikantan smiling wearing a navy suit

“At Level Up Ventures, we know that talent is equally distributed, but access to opportunity is not. By investing in Black- and Latino-led startups, we are tapping into a pool of exceptional talent that is innovating within the gaps left by traditional funding. Our mission is to provide equal access to the resources and opportunities that allow these founders to scale and thrive.”

Shashi Srikantan,
Managing Director, Level Up Ventures

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- Name goes here, Title

$300K
 in pre-seed/seed investment
Capturing untapped opportunities in funding gaps for Black- and Latino-led startups
Pryze

Pryze is a rewards-based operating system that leverages behavioral trends and positive psychology to enhance employee motivation, productivity and retention.

SuntheticsML

SuntheticsML uses advanced ML modeling for chemical R&D, guiding experimental campaigns with small datasets while reducing frustration, resource consumption and costs in R&D and making scientists 32x faster in the development of new formulations, materials and processes.

Connect Care Hero

ConnectCareHero is an AI-enabled platform for senior living communities that uses culturally relevant evidence-based content to keep older adults socially and mentally engaged.